Week 1: Marketing

 

Marketing Strategies for Businesses in Today's Ever-Evolving Landscape​

Postponed

w/Susan Green, CEO Paperkite

 

"I'm excited to host a marketing workshop at CANO in Oneonta, where I'll share insights and experiences from my journey as the owner of Paperkite. Marketing in today's ever-evolving landscape can be both challenging and rewarding, and I look forward to discussing strategies that can help businesses navigate this dynamic environment. My goal is to provide attendees with practical tools and inspiration to elevate their marketing efforts and connect with their audiences in meaningful ways."

- Susan Green​​​​​

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Using Social Media to Connect with your Audience

Postponed

w/King Konye, Rapper & Social Media Manager/Reporter, Otsego Media 

David Morse, Owner, Otello's Barbershop​

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Konye​ and Morse discuss the new world of social media and marketing through the lens of young professionals. Learn how to approach social media as an art form of self-expression and communication. Connect to your audience using social media management as a tool.​

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Promoting Art & Culture

Postponed

w/Cassandra Miller, Founder & President Culture Rally

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Learn the basics of how to best promote your arts and culture events and programs in different markets. The workshop is aimed at anyone planning an upcoming show or program or who is part of an organization that produces events. Participants will learn PR skills, communications strategies, and marketing avenues. 

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